~ Case Studies 2018-03-25T03:58:58+00:00

Case Studies

Walmart Canada – Process Design

The Problem:

Walmart Canada’s cross-functional Marketing & Communications teams are overwhelmed by the volume of work in the absence of well-defined processes and tools. This deficit is putting quality of work and speed-to-market at risk. 

The Mandate:

Create a new process design for the Marcom Walmart Canada team, introducing new efficiencies and team spirit.  To do this it would be imperative to work with the current teams to identify gaps and opportunities.  We recognized that in order for the team to adopt the process they would ultimately need to help us build it. 

Approach:

  • One-on-one interviews
  • Group workshops
  • Technology Audit

Deliverables:

  • Newly designed tactical and strategic briefs
  • Technology tools audit and recommendations (Slack, Box, Adobe Acrobat)
  • Workshops to introduce and train on the new briefs, tools and process

Process maps derived from 1-on-1 interviews

New briefing templates and technology recommendations.

Agnico Eagle – Digital Marketing Strategy

The Problem:

The Agnico Eagle Communications team had been executing their online communications in lieu of a formalized strategy.  They needed a well defined strategy to help manage the level of output within their own team and share a plan with the executive and cross-functional teams to ensure transparency of their processes and successes.

The Mandate:

Create a formalized digital marketing strategy that would help optimize their current practices.  It was important to work closely with the current team to help build a strategy and process that could be executed upon from a resource and budget perspective.

Approach:

  • Interview key stake holders
  • Review key competitors
  • Monitor the execution of the strategy and assist in any optimizations needed

Deliverables:

  • Digital Marketing Strategy
  • Customized digital reporting template to monitor all digital platforms
  • Recommendations on how the team could be structured

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.