Walmart Canada’s cross-functional Marketing & Communications teams are overwhelmed by
the volume of work in the absence of well-defined processes and tools. This deficit is putting
quality of work and speed-to- market at risk.
Create a new process design for the Marcom Walmart Canada team, introducing new
efficiencies and team spirit. To do this it would be imperative to work with the current teams
to identify gaps and opportunities. We recognized that in order for the team to adopt the
process they would ultimately need to help us build it.
• One-on- one interviews
• Group workshops
• Technology Audit
• Newly designed tactical and strategic briefs
• Technology tools audit and recommendations (Slack, Box, Adobe Acrobat)
• Workshops to introduce and train on the new briefs, tools and process