Process maps derived from 1-on-1 interviews
New briefing templates and technology recommendations.
The Agnico Eagle Communications team had been executing their online communications in lieu of a formalized strategy. They needed a well defined strategy to help manage the level of output within their own team and share a plan with the executive and cross-functional teams to ensure transparency of their processes and successes.
Create a formalized digital marketing strategy that would help optimize their current practices. It was important to work closely with the current team to help build a strategy and process that could be executed upon from a resource and budget perspective.
- Interview key stake holders
- Review key competitors
- Monitor the execution of the strategy and assist in any optimizations needed
- Digital Marketing Strategy
- Customized digital reporting template to monitor all digital platforms
- Recommendations on how the team could be structured